Publishing books in modern times is not the same as it was decades ago. There were a lot fewer books being published in those times, and it was much easier to make a name as an author. Millions of books are being published daily.
The struggle to get something published is not as hard as getting it to stand out among the millions of books out there.
Marketers have changed their marketing strategy over the years to make books more appealing to consumers.
The book cover is the first thing that attracts a booklover’s attention. A lot of marketing goes into research and design to make a book appealing to the consumer. Some book lovers might be drawn to the image of a book cover before looking at the author.
Books that show evidence on the cover of having won a literary reward or prize will likely draw more attention to it. The cover design should contain elements of the story, and it is meant to entice the reader to find out more about the storyline. The cover often contains captions and insightful reviews from famous authors.
The style, font size, and colour are important design elements of a book cover. The book cover also needs to include the name of the author. Books in a particular series will provide similar features that make them more recognizable.
A lot of work goes into making the summary of the book as short as possible so as not to discourage a reader. The back cover of the book should contain a short summary of what the book is about. Readers will often browse through this summary before buying a book.
The design of the cover will be displayed in various advertisements. Find out more about promoting a book online here.